CPAA MESSAGE

BlueZone Sports CPAA Message

We collect personal and other information using digital tracking tools, such as cookies and web beacons, when you use our websites or mobile applications, interact with our emails or applications provided on connected devices, or otherwise engage with our digital offerings. We also partner with third parties that collect information this way. These third parties may place similar tracking tools on our websites, applications, and advertising to facilitate tracking, advertising, and measurement services. The tools may collect information about your activities over time and on various digital services offered by us or others.

The tools that we, our vendors, and third parties use include:

  • Browser and flash cookies. Cookies are small text files that websites send to your computer or other connected device to identify your browser or to store information or settings. Your browser may provide the ability to be notified when you receive certain types of cookies and how to restrict or disable certain cookies.
  • Server logs, which record information about the device, browser, operating system, network, and other resources you use to access our digital services.
  • Web beacons and pixels. These are small electronic images deployed on websites and emails that collect information about how users interact with content.
  • Application software. Software in our mobile and other connected-device applications collects information about how you interact with the digital services We, our service providers, and third parties use the information collected via these tools to:
  • Identify new visitors and users.
  • Recognize returning customers.
  • Learn how you came to access our digital services.
  • Keep you logged into our digital services.
  • Personalize your experience on our website, device applications, and third-party social networking websites, plug-ins and applications.
  • Identify your location as determined by the IP address of your devices.
  • Optimize and tailor our websites and device applications.
  • Make product recommendations and provide you with advertising content in which we think you will be interested. As part of this customization, we may observe your behaviors on our device applications, our websites, or on other websites and applications. We may also get information about your browsing history and online activities from our trusted business partners and vendors.
  • Better understand our audience, our customers, our website visitors and device application users, and their respective interests, including by learning about your online activities across devices.
  • Provide correct pricing for our online retail store

Online Interest-Based Ads:

We work with digital advertising and marketing companies to provide you with ads that meet your interests and that enhance your experience with us. These ads may be displayed on websites or device applications operated by us or third parties, and they may be based on information about your activities or preferences collected by us or third parties.

Some of the social media platforms we work with may serve you with interest-based advertising on their platforms.

Our "Do Not Track" policy: Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. These browser features are not uniform. So, we are not currently set up to respond to those signals.

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