The BlueZone Philosophy

A "BlueZone" is a place that offers experiences to inspire health and happiness. We consider the Lake Tahoe area a BlueZone - where a perfect powder day will make you feel young and invincible; where you revel the challenge of hitting a drop on your mountain bike - a place where you celebrate what your body can do. Our family of stores will gear you with everything you need to take full advantage of your favorite adventures, and guide you to the best trails, beaches and slopes that Tahoe has to offer.


Locally Owned

Our family of stores are locally-owned, meaning our roots are in Tahoe. We hire local adventurers and industry experts who are as passionate about the area as we are, and who are committed to creating an unmatched experience for our customers in the place we love most. Our knowledge of the area allows us to guide you toward the adventures that await, and gear you with top-of-the-line, hand-picked products specific to your needs and goals.


Socially Responsible

BlueZone is a socially responsible company that is committed to supporting our community and the environment. We support caused-based organizations by supplying eco-friendly product lines, supporting local youth programs, and aiding conservation efforts in the Tahoe area. Whether we are donating skis to alternative programs for at-risk youth, or raising funds and awareness to keep Tahoe blue, we are always looking for new ways to make a positive impact.


Tahoe Based

All of our stores are Tahoe-based, which means all of our gear and product-lines are hand-picked to be Tahoe-specific. Our stores are stocked with everything you need to enjoy a day in the sun on one of Tahoe's pristine beaches, a trail run around Emerald Bay, or an epic descent down Mott Canyon. Our team of local experts are well versed in all things Tahoe, and can speak from experience when recommending the best ski for a Kirkwood powder day or the best backpack for an adventure to Lake Aloha.

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